**PRIVACY POLICY**

Running Mad (“We”) takes the privacy of your information very seriously. In accordance with the Data Protection Act 1998 (the “Act”), we are the data controller for information collected on our website, www.runningmad.co.uk (“our site”), and adhere to the principles contained in the Act. This policy, along with our terms of use and any other referenced documents, outlines how we process any personal data collected from you, or that you provide to us.

Please read this policy carefully. By using our site and any services we offer through it, you agree to the terms of this policy regarding the information collected about you on our site. If you need to contact us regarding any aspect of this policy, please email us at: hello@discountworldpk.com.

**2. Information We May Collect From You**

We may collect and process the following data about you:

2.1. Information you provide by filling in forms on our site, including information at the time of registering, subscribing to our email services, posting material, or requesting further services. We may also request information when you enter a competition or promotion sponsored by us, or when you report a problem with our site.

2.2. Records of correspondence if you contact us.

2.3. Responses to surveys used for research purposes, though these are optional.

2.4. Details of transactions carried out through our site.

2.5. Details of your visits to our site, including traffic data, location data, weblogs, and other communication data, necessary for our own billing purposes or otherwise, and the resources that you access.

**3. IP Addresses and Cookies**

3.1. We may collect information about your computer, including your IP address, operating system, and browser type, for system administration and to report aggregate information to our advertisers. This is statistical data about our users’ browsing actions and patterns and does not identify any individual.

3.2. We obtain information about your general internet usage by using a cookie file stored on your computer’s hard drive. Cookies help us improve our site and deliver a better, more personalized service. We use both “session” and “persistent” cookies on our website to:

3.2.1. Estimate our audience size and usage pattern.

3.2.2. Store information about your preferences, allowing us to customize our site according to your individual interests.

3.2.3. Speed up your searches.

3.2.4. Recognize you when you return to our site.

3.3. Session cookies are deleted when you close your browser. Persistent cookies remain until they are deleted or reach a specified expiry date.

3.4. We use Google Analytics, which uses cookies to generate information about website use, creating reports about our website activities. Google stores this information.

3.5. You can refuse cookies by activating the relevant setting on your browser. However, this may limit your access to certain parts of our site. Our system will issue cookies when you log on unless your browser setting refuses them.

3.6. Note that our advertisers may also use cookies, over which we have no control.

**4. Transferring Your Information Outside Europe**

4.1. Information you provide may be transferred to countries outside the European Economic Area (“EEA”) for processing and storage. This may occur if our servers are in a non-EEA country. By submitting your personal data, you consent to this transfer, storage, and processing. We ensure all data transferred outside the EEA is treated securely and in accordance with this privacy policy.

4.2. If you use our services outside the EU, your information may be transferred outside the EU to provide those services.

**5. Security**

5.1. All information you provide is stored on secure servers. Payment transactions are encrypted using SSL technology. You are responsible for keeping any passwords confidential; we do not advise sharing passwords with anyone. We do not store credit card details on our servers.

5.2. The transmission of information via the internet is not completely secure. While we strive to protect your personal data, we cannot guarantee the security of data transmitted to our site; any transmission is at your own risk. We use strict procedures and security features to prevent unauthorized access.

**6. Uses Made of the Information**

We use information held about you to:

6.1. Present site content effectively to you.

6.2. Provide you with requested information, products, or services.

6.3. Fulfill our obligations from any contracts between you and us.

6.4. Allow you to participate in interactive features of our service.

6.5. Notify you about changes to our service.

6.6. Contact you with information about goods and services similar to those previously provided to you, if you are an existing customer.

6.7. Contact new customers for marketing purposes only with their consent.

**

7. Disclosure of Your Information**

7.1. We may disclose your personal information to third parties:

7.1.1. If we buy or sell any business or assets.

7.1.2. If Running Mad or substantially all of its assets are acquired by a third party.

7.1.3. To comply with legal obligations, enforce our terms of use, protect our rights, property, or safety, our customers, or others. This includes exchanging information for fraud protection and credit risk reduction.

**8. Changes to Your Details**

To ensure accuracy of your personal information, you can review or change your details by contacting us as outlined above.

**9. Use of Forums or Chat Rooms**

Our site may include public forums, chat rooms, or message boards. Be cautious when disclosing personal information in these areas.

**10. Linking to Third Party Websites**

10.1. Our site may contain links to other websites. We are not responsible for their privacy practices.

10.2. Check the policies of each site you visit.

10.3. We are not responsible for the privacy practices of third-party sites that link to our site.

**11. Your Rights**

You have the right to ask us not to process your personal data for marketing purposes. We will inform you (before collecting your data) if we intend to use your data for such purposes or disclose it to any third party for such purposes. You can exercise your right to prevent such processing by checking certain boxes on the forms we use to collect your data. You can also exercise the right at any time by contacting us. Our contact details can be found in paragraph 1 of this privacy policy.

**12. Access to Information**

The Act gives you the right to access information held about you. Your right of access can be exercised in accordance with the Act. Any access request may be subject to a fee of £10 to meet our costs in providing you with details of the information we hold about you.

**13. Changes to Our Privacy Policy**

Any changes to our privacy policy will be posted on this page and notified to you by e-mail, where appropriate.